The much-awaited India vs Pakistan clash in the Asia Cup 2025 is set to take place as planned on September 14. Despite mounting public backlash and calls for a boycott following recent terror attacks in Jammu and Kashmir. According to top sources cited by NDTV, the fixture will not be cancelled as it is part of a multinational tournament, not a bilateral series. Officials contend that pulling out of the match would essentially hand Pakistan a walkover, providing them with an undeserved edge in the tournament.
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India and Pakistan have been placed in the same group for the Asia Cup 2025, reigniting the long-standing debate. Whether the two nations should engage in sporting ties amid ongoing political tensions. Emotions remain high in India following the April attack in Pahalgam, where 26 civilians were killed by Pakistan-sponsored terrorists. The incident led to a brief military escalation, further straining relations between the two neighbours.
Despite the public outrage, the Board of Control for Cricket in India (BCCI) remains independent of government control, as the National Sports Governance Bill is yet to be passed. A senior Sports Ministry official told PTI that the ministry currently lacks direct control over BCCI decisions, but noted, We will wait and see how the BCCI responds to public sentiment.
International Rules and the Asia Cup 2025
Several prominent figures have weighed in on the controversy. Retired Lieutenant General KJS Dhillon, former head of the Defence Intelligence Agency, has called for a complete boycott of cricketing ties with Pakistan. On the other hand, former BCCI President and Indian cricket captain Sourav Ganguly condemned terrorism. But emphasised that sport should go on, reflecting a view held by many in the sporting community.
The Sports Ministry has reiterated its firm stance against any bilateral sporting engagement with Pakistan, labelling such interactions as out of question under current circumstances. However, when it comes to multilateral tournaments like the Asia Cup, international rules apply. The government has acknowledged that, according to the Olympic Charter, political disputes cannot dictate participation in global sports events.
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While the debate continues across political, military, and social circles, the Asia Cup 2025 match between India and Pakistan is expected to draw massive viewership and remain a focal point of the tournament. The situation underscores the intricate overlap between sports and geopolitics, particularly in one of cricket’s most emotionally intense rivalries.
Potential Financial Losses if India Withdraws from the Match
India’s clash with Pakistan in the Asia Cup is set to go ahead as scheduled on September 14, despite growing backlash in the wake of recent terror attacks and escalating political tensions. The match is a component of a multi-nation tournament overseen by the Asian Cricket Council (ACC). This is considered critical not just from a sporting perspective but also due to significant commercial and diplomatic implications.
While cricketing ties between India and Pakistan have remained suspended at the bilateral level since the 2008 Mumbai terror attacks. The two sides continue to face each other in multinational tournaments such as the World Cup, Champions Trophy, and now, the Asia Cup 2025. With both nations drawn in the same group, a high-stakes match is already scheduled, with the possibility of two more encounters later in the tournament.
The stakes are high, Sony Network secured the broadcasting rights for ACC events through an eight-year agreement valued at approximately USD 170 million. The India-Pakistan matches are expected to deliver massive viewership, driving up advertising revenues. According to industry insiders, if India pulls out of the scheduled fixture, the broadcaster could face significant financial losses.
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The Intersection of Sports, Politics and Commerce in South Asia
Such losses would not just impact Sony, but also affect ACC’s overall revenue, especially its 24 member nations. Most of whom are developing cricket countries dependent on shared earnings. Although the Asia Cup 2025 is not governed by the International Cricket Council (ICC), it remains a key event in the Asian cricket calendar.
The ACC is presently led by Pakistan Cricket Board chief Mohsin Naqvi, introducing an additional layer of complexity to the tournament’s administration. Adding to the conversation is India’s long-term vision of hosting the 2036 Olympics. Any breach of the Olympic Charter, which opposes political discrimination in sport, could weaken India’s bid.
Cricket is also set to debut in the 2028 Los Angeles Olympics in T20 format, further intertwining cricket with the global Olympic movement. Meanwhile, the National Sports Governance Bill, recently tabled in Parliament, proposes that the Sports Ministry can impose reasonable restrictions on international participation by Indian athletes under extraordinary circumstances.
However, since the bill is not yet law, the Board of Control for Cricket in India (BCCI) remains autonomous, a senior ministry official stated. It is the BCCI’s call for now. As tensions linger and emotions run high, the Asia Cup is shaping up to be more than just a cricket tournament. It’s a litmus test for how sports, politics, and commerce converge in South Asia.
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