Vodafone UK & Ireland has launched a new state-of-the-art app featuring the British and Irish Lions that will allow rugby fans for the first time to 'become a Lion', virtually, and fully immerse themselves in the action of the Lions as the account regressive for next year's Tour. Rugby enthusiasts can book British lions 2021 tickets on our website at exclusively discounted prices.
The new official Lions app is available for download now. It
will offer a variety of interactive features including the "Digital
Lions," a fully animated virtual avatar tool developed with the same
technology seen in Fortnite and FIFA. A first for rugby, the "Digital
Lions" feature will allow fans to interact with Lions players past and
present as well as other fans.
Fan-created custom "Digital Lions" avatars will be
the first to wear the new British and Irish Lions jersey when it is revealed
and fans will be able to share their avatars on social media and messaging
platforms.
They can also bring their avatar to life in 3D augmented
reality and choose from a variety of animation options. In the coming weeks,
fans will also discover new ways to personalize their "Digital Lion".
This will include the ability to base your avatar on some traditional player
positions, for example, prop, second row, or scrum-half.
The app will be the ultimate companion for any rugby fan on
the long-awaited Tour 2021 as it will deliver the latest news, fixtures, ticket
deals, products and interactive fan experiences all in one place. Other
features include the "Selector XV". This allows users to choose the
starting lineup that they can share on social media and messaging platforms
while comparing their dream team with their friends and other fans.
As the excitement of the Tour increases, new features will
be added to the app such as the ability to pose with former legendary Lions
players in AR augmented reality, the ability for fans to use their avatar to
play games in the app, as well as the opportunity to unlock tickets and
merchandise.
Next year, when the games are played, the ambition is for
the app to act as an augmented reality portal for fans to get a first-person
view of all the action in South Africa, from the comfort of their own home. The
app's "Match Center" feature will provide live updates on all Lions
news from information about the games being played to scores, scorers, teams
and match statistics.
Max
Taylor
Max Taylor, Vodafone UK Chief Commercial Officer, said: We
want to give fans the most immersive Lions experience possible. Our new app
will be the ultimate in digital self-expression. A fan's "Digital
Lion" will become their companion during the preparation of the Tour and
the Tour itself, bringing them closer to the action and other fans than ever
before.
The app has everything you would expect and more, from the
latest news, matches, tickets, contests, and merchandise, to player stats, fan
polls, and contests. Fans can choose their "dream team" and share it
on social media. They can participate in games within the app.
So they can get a first-person view of the action in South
Africa through the eyes of their avatar. They can also keep up to date with our
live "Match Center" so they never miss a moment. We have designed the
official app of the British and Irish Lions to unite pride like never before.
Ben
Calveley
Ben Calveley, Managing Director of British & Irish Lions
said: As the countdown to next year's Tour continues, we are excited to launch
the official Lions app together with our partners Vodafone.
This highly innovative app featuring state-of-the-art fan
engagement functionality such as the 'Digital Lion' and 'XV Selector' will
further complement our digital channels allowing fans to engage with the Lions
in ways new and exciting.
We have already seen record engagement figures on our social
media channels this year. We look forward to continuing to deliver
best-in-class digital content to Lions fans around the world.
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