CAPE TOWN - South African rugby enthusiasts have scored the bargain of the century in ticket prices for the British and Irish Lions' eight-game tour to SA in 2021, compared to other major sporting events globally.
And it is the hope of the executive director of the South
African Rugby Union, Jurie Roux, that a "green army" will fight the
"sea of red" of roving Lions supporters. Rugby fans can book Vodacom
Bulls Vs British And Irish Lions Tickets on our website on
exclusively discounted prices.
World Cup-winning Springbok Pieter-Stef du Toit described
the Lions' visit next year as bigger than the World Cup because it is rare for
a player to get a second chance in his career to be in front of tourists.
Springboks World Cup-winning coach and National Rugby Director Rassie Erasmus said playing for the Lions was one of the best rugby experiences and pointed to the magnitude of the three-round series, given that players from three of The four semi-finalists of the 2019 World Cup would occupy a central place on three successive Saturdays.
"It's going to be huge, Erasmus said, moments after his
Springboks beat England to win the World Cup in Japan. We are already counting
the days."
South African
Huge may even be an understatement because the South African
Lions will be the country's biggest sporting event since the 2010 FIFA Soccer
World Cup. South Africa's economy will receive a boost, temporary and permanent
jobs will be created and sports fans will experience the traditions of an
eight-match rugby tour in a professional era dominated by one-off test matches.
South African fans have also taken the lead when it comes to
accessibility and affordability. The cheapest tickets are Category D tickets
and these have been made exclusively for residents of South Africa.
The high-end match trial ticket is priced at R3000, but these tickets are invariably a corporate prize and are bought quickly. The world champions Springboks play against the best of England, Wales, Ireland, and Scotland, and the series represents a repeat in many ways of the 2019 Springboks World Cup semi-final against Wales and the final victory against England. A premium ticket for the Springboks play-off matches in Japan costs R16, 000.
There will never be a contract that any sports ticket is
fair because the demand, on the most important sports occasions, always exceeds
the supply. However, in the context of the British and Irish Lions' visit to
South Africa in July 2021, a fairer system has never been introduced to
accommodate South African supporters.
The radical four-tier ticketing system says to
affordability, in the context of the event. The use of the word 'affordability'
should not be confused with insensitivity to the current economic crisis in
South Africa caused by Covid-19 but should be understood to represent how
little it could cost to watch the Lions play in South Africa in 2021.
Springboks
and Lions
The Springboks and Lions' three test games could sell out
three more times, when fans of the traveling Lions are added to the equation.
The challenge for the organizers was how to make the Lions accessible to all of
South Africa outside of test matches and affordable in the context of the
four-tier test ticket price.
Lions are unique in that they tour SA only once every 12 years. Many Springboks have won World Cup medals and played in various World Cups, but never got to play against the Lions. For those regional and provincial players outside of the Springboks squad, playing the Lions is a once in a lifetime opportunity.
Roux, confirming ticket prices earlier in the week,
highlighted that despite the unique business collaboration between SA Rugby and
the Lions, South Africa was largely the host nation, and the ticketing
structure was geared toward ensuring this home advantage among the fans.
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