SA Rugby plans joint tour documentary with British and Irish Lions

A ground-breaking partnership between SA Rugby and the British and Irish Lions includes plans of a tour documentary.

The British and Irish Lions 2021 tour to South Africa will spawn another documentary, this time in a joint venture between the two rugby giants.

In previous tours, both teams have given fans access to behind the scenes content via 1997’s Living with the Lions, which documented the visitors’ expedition, as well as a similar look into the 2009 tour. Rugby fans can book British lions rugby Tickets on our website on exclusively discounted prices.

BRITISH AND IRISH LIONS TOUR TO SA DOCUMENTARY IN THE WORKS

In an all-encompassing venture between SA Rugby and the Lions, fans will gain access through both camps.

In a joint statement issued out on Friday, Lions managing director Ben Calvery said this was the first time in the team’s long history that a tour has been approached in this manner.

“A Lions Tour is a global sporting event and its continued commercial growth over the last decade has made it clear that a more collaborative, efficient, and optimized structure was needed,” he said.

“Together with SA Rugby, this new approach will ensure that the 2021 Tour will reach new heights and avoid some of the inefficiencies we have experienced on previous tours. While the competition on the field of play is great, off the field we should aspire to work collaboratively to create a whole greater than the sum of the parts.” 

SA Rugby chief executive, Jurie Roux said the venture was a good example of co-operation in the north and southern hemisphere.

“I am confident that this new more collaborative approach will help unlock new and increased revenues for South African rugby and the British & Irish Lions, which gets reinvested into the game, and look forward to working in close partnership between now and the Tour next year.”

The Lions are expected to land in South Africa in June, ahead of five tour matches – the first of which kicks off on 3 July – and three Tests against the Springboks.

§  FULL TOUR SCHEDULE 

§  Saturday 3 July: British & Irish Lions v DHL Stormers – Cape Town Stadium, Cape Town

§  Wednesday 7 July: British & Irish Lions v South Africa’ Invitational’ – Nelson Mandela Bay Stadium, Port Elizabeth

§  Saturday 10 July: British & Irish Lions v Cell C Sharks – Jonsson Kings Park, Durban

§  Wednesday 14 July: British & Irish Lions v South Africa ‘A’ Team – Mbombela Stadium, Nelspruit

§  Saturday 17 July: British & Irish Lions v Vodacom Bulls – Loftus Versfeld, Pretoria

§  Saturday 24 July (first Test): Springboks v British & Irish Lions – FNB Stadium, Johannesburg

§  Saturday 31 July (second Test): Springboks v British & Irish Lions – Cape Town Stadium, Cape Town

§  Saturday 7 August (third Test): Springboks v British & Irish Lions – Emirates Airline Park, Johannesburg

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