The British
and Irish Lions have designated the Fifty Digital agency to activate the rugby
team's digital and social presence on the 2021 tour of South Africa. Rugby fans can book British and Irish Lions Tour Tickets
on our website on exclusively discounted prices.
As part of
the bond, Fifty Digital will help amplify the Lions brand on social and digital
media, while offering content designed to reach new audiences. This will include
creative content driven by real-time information, as well as working with
partners to leverage the Tour for global impact.
The tour
against the 2019 Rugby World Cup champions builds on the current momentum
generated by the Lions' success in Australia in 2013 and the series drawn with
New Zealand in 2017.
South African
Shane
Whelan, director of digital communication, marketing, and communications for
the British and Irish Lions, said the deal will make the South African tour
"the most engaging series in history and take our social and digital
offering to the next level."
Fifty
Digital has before worked on social and digital content for the Rugby World
Cup. World Rugby, the international governing body, appointed the agency to
break traditional rugby stereotypes to reach and appeal to a new and younger
audience.
The company
was co-founded in 2015 by James Campbell, a former digital manager for the
Formula One Williams and Mercedes teams, and Nick Jackman, who previously
worked in partner services at Mercedes.
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